Founded in Germany in 1880, Steiff created one of the very first teddy bears in 1902 and has been making treasured soft toys ever since. Each teddy, bunny, rattle and comforter is finished with Steiff’s famous Button in Ear. The same much-loved teddy appears across Steiff’s baby and kids’ apparel: soft, playful babygrows, tees and leggings for little ones’ everyday adventures.